Joe Sierra has been committed to the paint industry for over 20 years, 17 of those as a very successful paint sales representative. His dream of opening his own store grew along with his accumulating experience in the industry. With his expertise in the paint industry, he identified the need in the RGV region for bringing in the best option in paint such as Benjamin Moore for the painting professionals and homeowners. Joe Sierra takes pride in his extensive investment into establishing the foundation for realizing his dream. He is even more proud to introduce a new array of high-end quality paint products to his clients and undoubtedly knows Benjamin Moore products will meet and exceed their expectations. Joe Sierra’s main goal and commitment to his clients is to continue to provide the best quality service and products as well as to continue to establish and grow long-lasting customer relationships.