Sierra Pro Paint & Décor Center, LLC About Image

Joe Sierra has been committed to the paint industry for over 20 years, 17 of those as a very successful paint sales representative. His dream of opening his own store grew along with his accumulating experience in the industry. With his expertise in the paint industry, he identified the need in the RGV region for bringing in the best option in paint such as Benjamin Moore for the painting professionals and homeowners. Joe Sierra takes pride in his extensive investment into establishing the foundation for realizing his dream. He is even more proud to introduce a new array of high-end quality paint products to his clients and undoubtedly knows Benjamin Moore products will meet and exceed their expectations. Joe Sierra’s main goal and commitment to his clients is to continue to provide the best quality service and products as well as to continue to establish and grow long-lasting customer relationships.


Sierra Pro Paint & Décor Center, unlike other corporate paint stores, is locally owned and operated. Our primary focus will remain on the provision of superior quality product and service covering the entire spectrum of potential clientele such as the professional painting contractor (residential and commercial), remodelers, interior decorators, property maintenance, home owners and anyone looking to get their paint questions answered by true professionals. We especially aspire to make ours the “go-to” store for all matters “innovative and quality paint-related” for home owners to the painting professionals.
Sierra Pro Paint & Décor Center, LLC will be the main dealer of Benjamin Moore paint products - a product line new to the RGV. Products available at our store have ranked “highest in customer satisfaction with interior paints and exterior stains” per J.D. Power. We are excited to offer such a previously limited, high-end product to our local professionals and other interested clientele. Our store will also practice a service model optimal for painting contractors and homeowners in order to better meet expectations unique to each customer.
Our store will differentiate from other corporate paint stores by being committed to maintaining competent, product-knowledgeable staff trained to assess and respond to various situations to create a more efficient, successful/pleasant customer experience as well as understanding our customers’ needs, expectations and demands.
Store operation will reflect our understanding and respect for all working to meet deadlines for contract and/or project completion by expediting the provision of quality service and product to the best of our capabilities.